Bloom

Bloom (stylized as bloom) is the third studio album by American rapper Machine Gun Kelly. It was released on May 12, 2017, by Bad Boy, Interscope Records and EST 19XX.

Commercial appearance
Bloom debuted at number eight on the US Billboard 200 with 57,000 album-equivalent units, of which 38,000 were pure album sales. In its second week, the album dropped to number 29 selling 16,500 total album-equivalent units; and in its third week, the album dropped to 43, selling another 11,000 album equivalent units. As of early June 2017, the album has sold a total of 85,000 units.

Critical reception
Bloom received generally positive reviews from music critics. On Metacritic, which assigns a normalized rating out of 100 from reviews from mainstream critics, gave the album an average score of 72 out of 100 based on 4 reviews. In a positive review, Preezy of XXL praised the growth seen between General Admission and Bloom. He praised both the lyrical content and production on the album, however, he was critical in the fact that the album was not strong enough to be his big comeback after the critical failure of General Admission. In a positive review, Aaron McKrell of HipHopDX gave the album a 4/5, and in the review, praised Kelly's vocal delivery on the album, along with the production and lyrical content. Dan Leroy of Alternative Press gave the album 3.5 out of 5 stars, and stated that Kelly's vocals were amazing, and his lyrics seemed sincere, however, that it felt like you were listening to more of a persona, than more of an attempt to address a sometimes messy life. In a mixed review, Neil Z Yeung of AllMusic gave the album 3 stars, stating the half of the songs on the album were made to be radio hits, and that it was toned down from Kelly's past 2 albums. However, he said the introspective maturity of the album was admirable.